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Phillips Enters NFT Craze With a Work by Mad Dog Jones - Barron's

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Detail from a still image from Generation 1 of Replicator

Courtesy of Phillips

Phillips is jumping into the world of non-fungible tokens with the upcoming sale of REPLICATOR by Mad Dog Jones—a work that can make new NFTs from itself every 28 days. 

Mad Dog Jones is a pseudonym for the Ontario, Canada, multidisciplinary artist Michah Dowbak, who Phillips says creates works “that deftly interweave cyberpunk elements with the beauty and freedom of nature.” 

The artist is offering the work via a Phillips online auction at a starting bid of US$100. The auction runs until April 23. The winning bidder can pay Phillips in dollars or the cryptocurrency Ethereum, the auction house said. 

NFTs are based on the same technology as cryptocurrencies and are proliferating in the art world. But they also can represent any digital asset—such as Jack Dorsey’s first tweet (which sold for US$2.9 million on March 22). In an NFT transaction, the buyer owns the right to the digital asset and its unique token. 

The artist Mad Dog Jones

Courtesy of Phillips

Phillips is joining the NFT craze in the wake of Christie’s US$69.3 million sale of Everydays: The First 5000 Days, an NFT produced by Mike Winkelmann, the artist known as Beeple, through an online auction that closed Thursday, March 11. 

Less than a week later, Sotheby’s announced it’s collaborating on an upcoming NFT sale with the digital artist Pak, who the auction house described as an “omniscient designer/developer/wizard.” 

Over the last four months, Dowbak, whose work was featured in a Tokyo exhibition titled AFTERL-IFE WORLD in the fall of 2019, has sold a series of Crash + Burn NFT art—neon animations of Tokyo street scenes—through the online marketplace Nifty Gateway. 

REPLICATOR will include seven “unique generations of artworks” beginning with an illustration of a copier in an office with a nighttime city scene visible through the window, Phillips said. The first generation will make one unique NFT a month for six months, and each generation that follows will make one less artwork until generation 7, which won’t produce any more works of art, the auction house said. 

After any NFT produced is sold, the new owner will own anything new that is created. The catch is REPLICATOR can jam—just like a real-world copy machine—and when that happens, the “Jam Artwork” that’s created is unique to its generation but won’t replicate, Phillips said, noting that the “jam rate” is about 50% to 80% for generations two to six. 

The total average number of artworks expected to be created by REPLICATOR throughout one year is estimated to be 220, although the range is 75 to 300, Phillips said. 

REPLICATOR is the story of a machine through time. It is a reflection on forms of past groundbreaking innovation and serves as a metaphor for modern technology’s continuum,” Dowbak said in a press release. “I’m interested to see how collectors will respond as the work evolves and the NFTs in their possession continue to create new generations.”

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Phillips Enters NFT Craze With a Work by Mad Dog Jones - Barron's
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